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In any business, you need leads, prospects and sales in order to succeed. This is true more now than ever. Having evaluated and used every known system of advertising, the one thing I learned is what worked yesterday does not mean it will work today, never mind tomorrow. Marketing is a moving target, and when I think back over the decades in my own businesses, referrals remain the most cost effective of all advertising mediums. But this only comes after time, you can't expect referrals if you don't yet have a customer base of satisfied clients.

I have used every known system of advertising over the years, some work well, others don't, and it also depends on your business. What works for one business does not mean it will work for yours, just too many variables in advertising. When I started my first business, I used what everyone was using, newspapers, radio, direct mail, cold calling, trade shows, Yellow Pages, etc. This was way before the advent of the internet, and now, the internet is king and mediums like newspapers, Yellow Pages and direct mail are near worthless. as well, cold calling and radio has been ineffective for most businesses.

Simply put, you have to be on top of the latest technologies utilizing the internet is secret to success in these times. Email blasts use to be effective, but not as much now given the massive amount of spam we have all been hit with. I don't even open emails any longer unless I know who sent it. The same is true with cold calling, I don't answer the phone any longer unless I know who is calling. The robo calls have gotten so bad I changed my long time business phone number a couple years ago. With technology always moving forward, the latest leading strategy revolves around smart phones. As people are glued to their devices like never before, this is the leading captive market and texting promotions is my hottest marketing strategy. In addition to texting, the latest is bluetooth broadcasting messages given more and more people use bluetooth. It has been proven people respond to messages almost immediately while they will not answer phone from unknown callers. My strategy is paying off big time, I use both of these advertising mediums and with new autopilot systems, I now earn money while building my lead and prospect list, now that is the best strategy of all. getting paid to build my primary businesses.

Success to all,

Post Sun Jan 07, 2018 4:41 am
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Thanks for sharing.

observations and solutions for cable companies
Post Fri Nov 15, 2019 4:01 pm
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I think your suggestion would be helpful for me. I will let you know if this works for me Thanks and keep posting such a informative forum. Dumpsexpert Citrix Dumps
Post Mon Nov 25, 2019 5:23 am
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