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The 4 pillars of a successful PPC Campaign

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Jessica Coleman

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Agreed !!

Keyword Research on top of the list.
Post Mon Dec 29, 2014 2:13 am
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Pillar 1: Goal Setting
Setting goals is the cornerstone for your PPC campaign. Without clear, measurable goals, your campaign will be built on quicksand.

Pillar 2: Keywords
Much has been written about keyword research. Yet new PPC advertisers still slip up when it comes to this pillar of a campaign.

Pillar 3: Ad Copy
Most keywords will be relevant for a decent number of advertisers; even branded terms often have competitors bidding on them. How do you set yourself apart from the pack? Simple: write good ad copy.

Pillar 4: Landing Page
All the advertising in the world, of any type, isn’t going to increase conversions if you can’t deliver the goods. In a brick-and-mortar store, facets like merchandise display, store layout, and sales staff skill will affect your sales.

An avid reader who loves to travel across beautiful places and cooks in free time. . Know Complete Guide on Software Engineering vs Computer science by our experts.
Post Wed Oct 31, 2018 11:29 am
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