| Social Advertising on Facebook |
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niquito99
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Location: United States
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| Social Advertising on Facebook |
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Facebook is used by over 500 million people. This audience potential is pretty high, whatever your targeted demographic may be.
Typically, ads on Facebook are run daily, and according to the model you’ve chosen; whether it be CPC or CPM, and are set within a maximum daily budget. (The maximum daily budget is a benefit because it disables the challenge of accidentally overspending.)
Overall, setting up a facebook ad is quick and simple , and as stated before there are two methods to go about obtaining traffic. These are Cost Per Click (CPC) or Cost Per Thousand Impressions (CPM). A great thing about these forms of traffic is your ability to choose a range of options when setting up your advertising account that can target ads specifically to either as direct or as broad of an audience as you would like.
These targeted ads usually appear on a small box in the right sidebar of Facebook pages, displaying information, an image, link, and promotions to the chosen destination.
What Should Be In Your Ad?
Your ads can be made up of a URL; which could be your Facebook page, a website/blog, or any landing page, an ad title (the max being 25 characters), the body text of your ad (the max being about 135 characters), and an image.
Regarding the image, it’s best to choose colors that can attract people to click your ad, but not being too bright or tacky as to offset a potential customer’s interest. The good thing about content and images is that Facebook attempts to make it easy by making suggestions via the link it provides.
Customizing Your Ad:
Getting specific in an Ad is all Facebook Advertising is about. The trick is to be as targeted as possible to ensure better results. This can be done by configuring your targeted area based upon area and audience. Since Facebook is worldwide, you can zero in upon things such as location (country/city), age, their gender, marital status, languages, interests, existing Facebook Friends, and other factors. A great thing about Facebook is it gives you a running reach of your ad; depending upon the demographic you chose, and also makes suggestions for budget/cost. Ultimately, organizing and managing this aspect is based upon what budget is going to be best.
Is Facebook Worth It?
The ROI in Facebook is dependent upon the nature of the product and the targeted audience. A methodical approach should be implemented, like testing, adapting accordingly, and making necessary changes as you see better results. Doing these things is essential if you want to achieve success in any kind of paid traffic medium, especially in Facebook.
It’s important to keep in mind that Facebook is still social media, and so marketing efforts should be information and value driven, because the goal is to appeal to them not to “hard-sell”.
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Tue Sep 28, 2010 10:08 pm |
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calbeach
Full Member
Cash: $ 16.20
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Joined: 12 May 2010
Location: USA
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I ran an ad on facebook but it didnt work for me.
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Thu Sep 30, 2010 6:57 pm |
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LindaPH2010
Contributing Member
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Joined: 11 Sep 2010
Location: Orlando Florida
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| Keep Cost down. |
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It is costly! Try just promoting your Facebook account for your business and steering people to your capture page.
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Wed Oct 20, 2010 2:32 pm |
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Elena C.
Contributing Member
Cash: $ 6.05
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Joined: 14 Oct 2010
Location: Chicago
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Until about a week ago, the way to be successful with Facebook Ads was to use the Facebook Ads Manager tool, but it just got shut down:
http://www.mrgreen.am/facebook-ads/mr-green-aint-happy-facebook-shutdown-fb-ad-manager/
The reason for this tool is that FB ad campaigns have a very short shelf life. You create a campaign, it runs for a few days, and then traffic trickles off. So you then create a new ad (maybe just create the exact same ad), rinse, and repeat. This tool did that automatically, creating hundreds of ads all the time. It's over now though! Onto the next thing...
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Wed Oct 20, 2010 10:27 pm |
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financegenie
Full Member
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Joined: 19 Aug 2010
Location: Mumbai
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Getting specific in an Ad is all Facebook Advertising is about. The trick is to be as targeted as possible to ensure better results. This can be done by configuring your targeted area based upon area and audience. Since Facebook is worldwide, you can zero in upon things such as location (country/city), age, their gender, marital status, languages, interests, existing Facebook Friends, and other factors. A great thing about Facebook is it gives you a running reach of your ad; depending upon the demographic you chose, and also makes suggestions for budget/cost. Ultimately, organizing and managing this aspect is based upon what budget is going to be best.
Thanks
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Wed Oct 27, 2010 8:52 am |
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Eric80
Full Member
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Joined: 28 Jun 2010
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Ads in facebook is a wisest decision. Facebook is bay far the greatest marketing area online. You can place up to 135 characters in a particular Facebook ad, which is nearly double as much as Google.
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Wed Oct 27, 2010 10:11 am |
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LottomagicZ4941
Senior Member
Cash: $ 1.66
Posts: 2633
Joined: 02 Dec 2004
Location: Earth
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quote:
Originally posted by Elena C.
Until about a week ago, the way to be successful with Facebook Ads was to use the Facebook Ads Manager tool, but it just got shut down:
http://www.mrgreen.am/facebook-ads/mr-green-aint-happy-facebook-shutdown-fb-ad-manager/
The reason for this tool is that FB ad campaigns have a very short shelf life. You create a campaign, it runs for a few days, and then traffic trickles off. So you then create a new ad (maybe just create the exact same ad), rinse, and repeat. This tool did that automatically, creating hundreds of ads all the time. It's over now though! Onto the next thing...
I certainly missed the FaceBook thing. Whole thing seemed superficial to me. And now there is a whole movie about it.
Perhaps one day I shall take the FaceBook or Twitter Plunge or should I just move on to the next thing?
Google is winning me over with Chrome. My bad spelling may now be lessoned;)
Non promotional Facebook Jail regular forum inquiry
Promotional post in advert section for new Facebook group for those building a downline
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Thu Oct 28, 2010 12:20 pm |
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stevedave35
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Location: Fort Collins, CO
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I ran some ads on facebook as a test. I only used about $25 dollars but, the number of page impressions I got was pretty crazy and I had some clicks follow to my site. It was a good little test but, I'm still not sure what to do with it yet. It is not a good idea to use with google adsense. The return just isn't there.
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Fri Oct 29, 2010 9:12 pm |
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jewelora
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Location: New York
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it’s best to choose colors that can attract people to click your ad, but not being too bright or tacky as to offset a potential customer’s interest.
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Fri Nov 05, 2010 7:47 am |
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Elena C.
Contributing Member
Cash: $ 6.05
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Joined: 14 Oct 2010
Location: Chicago
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You definitely have to change the image out frequently. People get blind to an ad without even knowing it if it's the same image on the ad over and over again. If your clicks go way down, just put up the exact same ad with a different photo and you'll see the clicks go up again.
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Fri Nov 05, 2010 8:56 am |
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pdx
Member
Cash: $ 1.85
Posts: 19
Joined: 09 Nov 2010
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I released my web app and looking for ways to find beta users.
[url removed]
What are my options?
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Wed Nov 10, 2010 3:11 am |
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patcfarr
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Location: Washington DC
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You can get alot of traffic from facebook. Make sure you set a specific name for the facebook page and keep it simple. Second get old, new or other peoples friends and build a list. Use the list you have built to promote your product or service. You need to send out messages weekly to all your friends on facebook. That is the key your friends list. Just having a facebook site is not enough. Good Luck!
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Tue Nov 16, 2010 12:01 am |
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Billlary
First Time Poster
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Hi
Facebook is a very good social networking site to market our products and services with creating good relationship with different customers.Good manners are essential when it comes to interacting with others using social media networks as a marketing tool.
[url deleted -- it belongs in your profile sig]
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Wed Nov 17, 2010 11:45 am |
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patcfarr
Member
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Location: Washington DC
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The key on face book is to make a new site for whatever business you are in. Get friends to your page. Once you have a lot of friends you keep sending them new offers or free e book information. That is how you use social media. Just having the page sitting there is not good enough. Good luck!
Best,
Pat
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Thu Nov 25, 2010 5:11 am |
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kenmaddox
New Member
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Imagine all those 500 million active users, some percentage of those users can be your potential customers or clients, that's why marketing using facebook and other social networking sites can be a very good marketing strategy
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Sat Dec 04, 2010 2:35 am |
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