Big Mountain
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| What are "display ads"? |
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Sorry if this is a stupid question but this has been vexing me lately and I can't seem to google up any kind of straight answer.
What exactly are "display ads"?
I've seen this phrase bandied about a lot of the webmaster newsletters and articles lately and I have no idea what it means.
Anybody?
P.S. My level of expertise with online advertising is that I've been an Adsense publisher for about three years.
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Mon Feb 11, 2008 7:05 pm |
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coaster
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That banner at the top of the screen under the forum header. 
~Tim~
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Tue Feb 12, 2008 2:55 am |
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fred333
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Yea there are different ways to get them based on what affiliate network you are on.
Always looking for quick business funds.
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Tue Feb 12, 2008 2:36 pm |
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siestakey
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there are different types of display adds.......
but generally on top of the web is displayed.....
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Thu Jul 08, 2010 9:59 am |
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Social Media
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Display ads are banner ads as others have said. The way you pay for them is typically MUCH different than the way you pay for Adwords/Adsense type ads.
Adwords/Adsense are Pay-Per-Click (PPC) ads. You don't pay by the impression. You pay each time someone clicks on the ad.
Display are banner ad placements are also called CPM ads (cost-per-thousand) because they are generally priced by the 1000 impressions. You typically pay some ad network who has hundreds or thousands of sites where they can display banner ads. They will rotate your banner ad in on those sites based on the number of impressions you purchase. It doesn't matter how many times the ad is clicked on. You are paying by the impressions.
Display ads typically have a dramatically lower click-thru-rate (CTR) than do PPC ads. They generally drive lower quality traffic because the ads are much less targeted than PPC ads. But they are also MUCH cheaper form of advertising. So even though the CTR is much lower, if you get them at the right rate per thousand impressions, they can still be cost effective.
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Mon Jul 12, 2010 1:54 am |
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DarrelCornell
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Display ads are any ad architecture with graphical, audio, or video elements ahead main text.This involves all ad architecture alternative within both the image ads and video ads formats.
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Sat Aug 27, 2011 5:07 am |
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MoneyMinded
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Display ads are the ads image or animation type ads that never convert for you but make websites a ton of money.
If you are an advertiser and you really want high converting ads you want to do contextual advertising with text ads. Basically that's a fancy way of saying text ads next to your content or blog posts. For example
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Mon Aug 29, 2011 5:59 pm |
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