Have you ever wondered why Sports brand Nike pay sports stars
millions of dollars to wear clothes brandishing the famous swish
logo? They do it because they understand the power of anchoring.
Nike paid Tiger Woods and Michael Jordan millions of dollars to don
the 'Nike' cap and apparel. Were they crazy?
No! They were aware that by having them put on the Nike equipment,
consumers would associate 'Nike' with similar intense states of
motivation and inspiration that is projected by these two famous
sports personalities.
When people watched Jordan and felt incredible, they would see the
Nike Swish. Sure enough, seeing the swish gave people great
feelings and states of power, motivation and confidence which were
anchored to the visual swish logo.
By using the power of anchoring, Nike has become the largest and
most successful sports apparel company in the world. When Nike
first started paying millions of dollars to sports stars, many of
their competitors thought they were mad to waste so much money but
at the end of the day it is Nike who is laughing all the way to the
bank.
Don't get manipulated...create your own powerful anchors!
If advertisers spend millions of dollars to constantly anchor
powerful states in you to their brands, isn't it time you took
control and started creating powerful anchors for yourself?
Do you know how couples fall deeply in love? They get fantastic
feelings of love anchored to a person's face and voice.
As time is spent together, anchors of all these great feelings
start to be linked with their partner's face and voice. So, every
time they think of each other, they feel wonderful!
Conversely, why do people often fall out of love after a while? It
is because the positive anchors eventually collapse and are
replaced with negative anchors.
When you are in a relationship, you are bound to have
misunderstandings and unhappy moments. The danger comes when you
see your partner's face while you are feeling these negative
emotions.
After some time, those negative feelings of hurt and anger get
linked to that person's face, voice and touch.
Over time, just thinking of that person brings up all those
negative feelings. This is why many people, once so in love, reach
a stage when they cannot see each other without getting upset and
fighting. As a result, they eventually fall out of love and break
up!
Anchoring is a process that we all are subjected to, all the time.
We must understand the power of anchoring for two reasons.
The first is to install powerful anchors so that resourceful states
can be accessed at any time we need to perform at our peak.
The second is to understand how negative anchors limit us. This
way, we can collapse them and stop them from controlling us.
Once you understand how anchors can work to help you tap into your
most resourceful states, you can use it to move you faster towards
your goals!
So make use of of the power of anchoring now to lead you to success.
Tue Jan 05, 2010 1:17 am
No-Brainer Senior Member
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Just keep in mind, this is a discussion forum and not an article directory.
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I have to wonder whether Jackie is the author. There's no attribution. Could be a copyright violation. Maybe she'll enlighten us?
~Tim~
Thu Jan 07, 2010 6:48 am
avont78 Full Member
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Hi Coaster, yup i wrote this...i love to write..and i've started a blog too so that i could write everyday...do check it out. Cheers!
Thu Jan 07, 2010 8:36 am
coaster Senior Advisor
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It's good writing Jackie. I might suggest that you attach a copyright notice. There's a common misconception that anything on the internet is public domain. It's not.
Second suggestion: as No-Brainer said, this is a discussion forum. You might consider altering your articles slightly when you post them in forums. If you conclude with a question instead of a statement, it's more likely to attract some discussion.
Or if there's some other way for it to be seen as more of an "opening post" than as an "article" that you're more comfortable with......some way to make it more of a forum posting than a blog posting....that's what we'd like to see.
~Tim~
Thu Jan 07, 2010 4:54 pm
avont78 Full Member
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Hi Coaster, thanks for the suggestion..sure is good advise
I'll try to make my post more as a discussion topic rather than article in my future post. Cheers!
Fri Jan 08, 2010 7:08 am
coaster Senior Advisor
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Cool. Look forward to it.
~Tim~
Fri Jan 08, 2010 7:40 am
robertras Member
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Except Tiger Woods now isn't doing much good for Nike
Tue Feb 02, 2010 11:20 pm
Deen888 Preferred Member
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Great post! The power of brand is huge nowadays, lots of people buy certain apparel just of because of their favorite logo! That's why it is very important to develop and cultivate your brand, invent catchy slogans and create brand history (potential customers are very sensitive in this sense). Everything begins with simple trademark registering and can be developed into huge corporation due to talented marketers.[/url]
