| Adsense color is a factor!!!! |
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xboxundone
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| Adsense color is a factor!!!! |
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Wow I did not realize how much color plays a factor i did a test run and i changed the color of the ads and well my CTR went DOWN from 1% to .3%!!!!  It seems as though in general if you ads don't look like ads people tend to click on them.... just some advice.
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Mon Jan 17, 2005 11:28 pm |
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Andrew
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Some people automate the rotatation of their colors and test results on a per color basis!
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Tue Jan 18, 2005 3:48 am |
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nayslayer99
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It's kind of hard to deny that the Adsense ads are in fact ads especially when directly below them it states " Ads by Google". rofl
William 
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Tue Jan 18, 2005 4:58 am |
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SnapThat
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I think it's more the color's appeal on people, and the way the colors fit the site that the ad is posted on 
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Wed Jan 19, 2005 2:09 am |
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xboxundone
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Yea i found that colors that were drastic difference form the site didnt get clicks....
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Wed Jan 19, 2005 2:41 am |
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captainkfun
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| Color and style |
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Yes it is a very important factor... this is why with TargetFirst, it is being built to completely be customizable by the publisher. That way they have complete control over the look and feel and what works best on their site.
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Wed Jan 19, 2005 8:47 pm |
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Andrew
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Here's what G says about it...
Customize ad color combinations.
Try using custom color combinations for your ad units. This allows you to ensure that the text, background, and border colors of your ads complement your website. You can choose from a wide variety of colors to create your own custom color palettes, or select from over 20 pre-defined combinations. When using color palettes, we recommend making:
- The background color of the ad the same as or similar to the background color of your page.
- The border of the ad a color that is prominent on your page.
- The title of the ad a color that is similar to the text on your page.
- The URL of the ad a color similar to other link colors on your page.
For added variety and freshness, you can even choose to rotate through up to 4 different color palettes at a time.
https://www.google.com/adsense/tips
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Fri Jan 21, 2005 4:27 am |
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Sean A. William
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| Color question |
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So what kind of color you think it's good to use ??
Should we use the color of the ad that totally stand out from the webpage or colors that harmonize the webpage
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Sat Jan 22, 2005 10:26 pm |
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SnapThat
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I think generally harmonizing with the site page, but your keywords/titles need to stand out to a certain extent.
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Sun Jan 23, 2005 5:18 am |
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xboxundone
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yes make them blend in more with the site except the links, make them stand out.
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Mon Jan 24, 2005 12:57 pm |
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Connie937
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I have been testing different colors and sizes of ads also and the best for me seems to be having it blend in with the colors on my site. When it blends in they don't look so much like ads. Plus I never had any luck with the vertical top bar or the side bar....I do much better with the square box integrated into my content.
Connie B
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Thu Feb 03, 2005 12:28 am |
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