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For effective blogging

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toolmeg
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For effective blogging  Reply with quote  

Stay on topic.
Opinions are generally accepted but the content of the items in the blog should all relate to a general theme. Readers will be interested in the content that relates to a specific defined theme or loosely defined area of interest. Define a topic and stick to it.
Stay informative.
If you are attempting to create the impression that you are knowledgeable about a specific industry or sector, be sure that you stay current on news. If you are endorsing a product or voicing an opinion, be sure to check your facts; your reputation is at stake. If you are offering an opinion, be sure to qualify your post, making it clear that the content is intended as an editorial.
Old news is not news.
While blogging every day can be a drain, it is important that the information presented is current and accurate, writing an article or blurb about something that happened 6 months ago, will not be of interesting.
Adhere to a schedule.
Create a schedule and stick to it. Realizing that blogging requires time and effort, don't create unrealistic expectations and be unable to deliver. An occasional lapse or holiday is generally understood. New blogs and RSS feeds are popping up on a daily basis. If you have worked hard to develop an audience and a community you don't want to lose them due to lack of communication.
Clarity and simplicity.
Keep your posts and blog entries clear and easy to understand. Remember, the web is global and expressions, idioms and acronyms don't always translate. Sometimes a little explanation goes a long way.
Keyword-rich.
If the goal of your blog is to increase your visibility, include related keywords in the title of the blog. Use the title as a headline to attract interest. Each item post should have a title that will attract attention but still be relevant to the post. The title should be no longer than 10-12 words.
Post Tue Dec 11, 2012 3:40 am
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