SEO Vs PPC While there are differences between Search Engine Optimisation (SEO) and Pay Per Click (PPC). There are in fact a lot of similarities between the both of them. I have come up with a comparison table below during my lunch break today on the similarities of SEO and PPC using Google as an example. It is interesting to see the relevance and the linkage Google is bringing to its natural search results and its adwords advertising program. If we look at the comparison table below and think about it. This will allow us to be better search engine marketers for both SEO and PPC. You gotta have a look at this Holland departmental store's website. Interesting and innovative web marketing. Take a look at HEMA's product page. wait a couple of seconds and watch what happens. Don't scroll... the page moves itself...HEMA is a Dutch department store. The first store opened on November 4, 1926, in Amsterdam. Now there are 150 stores all over the Netherlands. HEMA also has stores in Belgium, Luxembourg and Germany. In June of this year, HEMA was sold to British investment company Lion Capital. This is a gimmicky ...
Video Marketing via Video Sharing Sites Video sharing sites for example YouTube and Metacafe seems to be the biggest hits in town especially with the younger and modern generations. These video sharing sites have also become the next advertising medium for many marketers. Marketers have been producing commercial videos for the purpose of marketing and promoting their companies' brands and products/services. Google, Apple and many other small to large companies have ride on this wave of utilising this new form of advertising vehicle and most have found it to be an effective marketing tool as these video sharing sites have a phenomenal high traffic circulation. ... Brand Lift of SearchFor us marketers, we all do know or speak about as to how search marketing helps in increasing brand awareness or ‘lifting’ your brand. For the sales guys, this has been used constantly to get prospects to advertise in the search engines. However, there has never been any research to prove that “Yes, search marketing does lift your brand”. Finally, Enquiro has proven this last year. The research company ran an online survey and interact with a mocked up Google Search Engine Results Page (SERP) in order to test the effects of branding through Search.
The results were staggering: • A 16% increase in Unaided Brand Recall by having a brand presence in both the top sponsored and top organic listings of a SERP. • Users are 5% more likely to recall your brand if you have a top sponsored listing in addition to your organic listing (for non-branded queries). • The gap ... Advertising Frequency Part 2 In my previous post, advertising frequency: how many times is it effective? I've discussed the number of times a user needs to see an ad before he/she will take action. In this case, the best action would be a purchase. 3 times, 7, 10 or 20 times? you debate. At marketing studies, they would argue/prove that consumers were, on the average, exposed to the ad creative 16.9 times (17) before making the purchase.The study was for a 1 month period, which included advertising on 85+ web media and 50 different ad creatives. The campaign reach was 100,000+ internet users and ... 10 secrets of the stinking rich Wanna get stinkin rich? SmartCompany.com.au has an article today telling you the 10 ways to get dirty stinkin' rich by learning from the some of Australia's richest entrepreneurs. SmartCompany is Australia's online magazine for entrepreneurs & SMEs and it's worth subscribing to their email newsletter.Be prepared to work and work and work
The secret of most successful entrepreneurs is not that they are particularly smart or insightful. Rather, ... Social Marketing – Marketing For Good (CSR) Corporate Social Responsibility (CSR) in its marketing form is call social marketing. CSR is about doing all the good things for the good of the organisation. Looking at it this way, it is really another form of marketing where the organisation is marketing and conducting business for the social goods. Social marketing has 3 major components: proactive CSR activity, promoting charities and good causes, and encourage others to give support to charity as well as participate in projects, communities or group for the good of society and environment.The emergence of social marketing comes about with the rapid increase of the global market and the increase in global competition. Marketers and businesses are finding harder and harder to find ... Communication is Everything Bad communication is a problem. No communication is unforgivable.Productive and long lasting client relationships are nourished through frequent client communications. As an account/project manager like myself, communication is the only way to find out if you are doing a great job or if there are areas where you can improve. Remember that each and every you communicate with a client, you are doing essentially one of two things - increasing trust or decreasing trust. Trust with a client can be very difficult to obtain, especially when things don't go exactly as planned during a project. But nevertheless communication with a client can be the easiest and smartest thing you can do to help you build the trust desired. First, ... Yahoo! SmartAds For too many years, Yahoo is always second, behind search giant Google. Yahoo has always been the follower of Google such as its successful adsense and adwords program. However, it looks like Yahoo is finally leading a new way in its recent launched of SmartAds, an advertising product that will allow marketers to offer custom and relevant advertisements on the fly based on a user's behaviour.Here's how it works, for example, if a user is browsing for hybrid cars in Yahoo Autos and had previously selected San Francisco as his or her default location in Yahoo Weather, Yahoo's SmartAds platform can assemble and deliver a display ad in real time to showcase a hybrid vehicle from a major auto brand, as well as local dealer information ... Visit Marketing Journal Money Talk Financial Feeds > Business > Marketing Report created 09/15/2005 and last updated 09/20/2005 |
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