Marketing Comet

If you haven't been living in a paper bag recently, you'll know that Boston was the victim of guerrilla marketing gone bad. Some marketers place some electronic devices around the city - under...

Want to know what cornhobble means? I'll tell you later, read on... I bet the word cornhobble got your attention right? Unusual and poetic words have the effect of stimulating the attention center of...

So, you're ready to set up shop somewhere selling your wares to the public. Good for you. There are some extremely important considerations that you should make when choosing a business location....

I'm not trying to be a grammar fascist here, but I have a pet peeve involving slogans that incorrectly use the present progressive tense. "OK, what the heck is that?" you ask. Simple present tense is...

I have to say that I love the trend of democratization that technology is bringing. Anybody can put up a blog, a web page, video on YouTube, a MySpace profile. Any some stuff out there is actually...

One of the things that impressed me the most about the gym I belong to is that their price was posted on the front counter. A lot of the more expensive gyms you walk into guard their prices like they...

Mark my words, today's announcement about leaky oil pipes in Alaska are a precursor to US gas prices going up to $4 per gallon within the next year. Pardon me in advance for getting a bit preachy...

I bet you didn't know that there are multiple levels of advertising and promotion that correspond to intent and stage of business. Understanding these levels helps small businesses tailor their...

President Bush today uttered a colorful expletive while referring to Hezbollah in what he thought was a private conversation with British Prime Minister Tony Blair. The two were attending a lunch at...

I am a big fan of comedian Dane Cook and have been watching his Tourgasm show on HBO. On the show, he and 3 other comedians travel the road in a big bus and perform all over the country. On the last...