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PodWorkx

Business Blog and Podcast Marketing, Software and Consulting

PodWorkx has been acquired by Shifted Pixels

After a great run delivering Corporate Podcasts, Audio Podcasts, Video Podcasts and more, PodWorkx has been acquired and has merged into with Shifted Pixels.

Shifted Pixels is a leading Sydney based Online Marketing and Video Production

All the PodWorkx capabilities have been rolled into Shifted Pixels, and we still provide the same great service and Audio and Video Podcasting Service.

Thanks for sticking with us as we grow and blossom :)

Business to Business Podcasting

Results of recent study prove podcast usage continues to gain momentum as a marketing content delivery vehicle.

Atlanta, GA (PRWEB) July 10, 2006 -- KnowledgeStorm, Inc., the Internet’s top-ranked search resource for technology solutions and information, and Universal McCann, one of the world’s largest media services firms providing strategic services and consultancies, today announced the results of a joint research study on the emerging role of new media, particularly podcasts, on B2B technology purchase decisions.

Stats from the US point to podcasts, especially, having a huge takeup rate in the B2B market and gaining strength in B2C communications strategies.

So why would you want to use them for your business?

These new audio and visual technologies are vital tools in building online communication networks which extend beyond familiar time and space (is this a bit trekky?)

These technologies ...

Podcast Lectures a Hit

From Smh.com.au Aug 11 2006

When Nathan Moss began podcasting his introductory psychology lectures last semester, he assumed no one was listening to them.

His classes stayed full and no one commented on the podcasts that he was taking up to six hours to prepare each week, until the time he was late putting them on the website. "I started getting all these emails saying, 'Where are the podcasts?"' said Dr Moss, a lecturer at Queensland University of Technology.

"It was really good because the [lecture] numbers weren't going down at all, so they were using them to revise," he said.

Podcasting has emerged as the latest innovation in university classroom teaching. Business and education lecturers are using it at Wollongong University, arts and medical lecturers are using it at the University of Sydney, and various disciplines are using it at Macquarie University, Newcastle University, the University of NSW and the ...

New Facts on Podcasting

From Nielson Net ratings. July 12, 2006

Podcasting gains an important foothold among U.S adult online population.

Nielsen//NetRatings, a global leader in Internet media and market research,
announced today that 6.6 percent of the U.S. adult online population, or 9.2 million Web users, have
recently downloaded an audio podcast; 4.0 percent, or 5.6 million Web users, have recently downloaded a video podcast.

These figures put the podcasting population on a par with those who publish blogs, 4.8 percent, and online daters, 3.9 percent. However, podcasting is not yet nearly as popular as viewing and paying bills online, 51.6 percent, or online job hunting, 24.6 percent.

Podcasting is a relatively new technology that enables users to quickly and easily download multimedia files, including audio and video, for playback on mobile devices including iPods and other MP3 players as well as cell phones.

“The portability of podcasts makes ...

Event Podcasting

Event podcasting enables you the provider to re-use your event talks and information at a later date. This is great if you have people that can't make your event or even if people are willing to pay to hear your talks. Many enterprises are adopting podcasting to reach more clients and add a new "value added" feature for their event. Some examples may include: Company meetings, Shareholder meetings, Annual events, Promotional events and Industry events.

Podworkx Event Podcasting

Recording of your talks
Video casting or filming your event such as fashion shows
Post production and editing to slim down the content into relevant user friendly sizes
Podcast server set up and skin to company graphics and logos
Standard professional into and outro
Podcast pay per view systems

If you are an event organiser podcasting is ...

Why Business Must Practice Multi-Media Sales Techniques

A New Way of Pitching Sales is Growing

New technology for getting and reaching clients and prospects is changing the way we communicate in business. In one example, on-line ordering portals for business are growing in ways that are replacing salespeople. Pod casting is another way businesses are getting their message out and driving sales to websites. An RSS feed is another way to reach prospects or an industry with new information. However, only about 12 percent of the population knows how to use an RSS feed today. Expect this number to change quickly in the coming months.

With the growth and adoption of web meetings, streaming media including audio and video, salespeople can multiply their efforts and reach more contacts. The bottom line is that salespeople must practice and sharpen their sales skills using new technology and communication tools.

Source: "Ezine ...

The portrait of a podcast user.

Online media metrics firm Nielsen/NetRatings just released some insight into the podcast world and the demographic configuration is almost cliquish. Though some headlines have indicated that the figures put podcasting above blogging in popularity, that's not quite accurate.

The study actually said that there were more people downloading podcasts than people publishing blogs, which is a strange comparison, unless it's just for the sake of perspective.

Nielsen//NetRatings found that 6.6 percent of the US adult population, or 9.2 million Web users have recently downloaded an audio podcast; 4 percent, or 5.6 million, have downloaded a video podcast. But what's more telling than the numbers, is who is downloading podcasts. This isn't your father's ...

Podcasting as a Marketing Channel

Podcasting is a marketers dream!

PR: Audio press releases, messages from company executives, expert interviews and other industry related material, all delivered directly to the media.

Direct marketing: Sales letters and other ad creative, delivered in audio and directly to your prospects.

Customer Relationship Management and User Support: Personal messages and greetings from company executives, persoanlized messages to key clients by key account managers, educational content and industry interviews, seminar or conference recordings, product support information and tutorials

Promotion: Achieving additional company/brand/product exposure by providing podcasts and promoting them via podcast directories and search engines.

E-commerce: Audio product announcements and presentations, ...

Whats Hot and Not in Corporate Podcasting (From PodTech.net)

John Furrier, podcasting pioneer discusses with PodTech.net Host Jennifer Jones how podcasts can build a company’s brand and better leverage visibility. John and Jennifer also discuss the importance of viewing the podcast as a means to build a stronger relationship with the customer.

Content copyright Podtech.net

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Money Talk Financial Feeds > Business > Marketing

Report created 10/31/2005