David Meerman Scott has updated his Gobbledygook Manifesto and it is so worth a read. If you are tired, as I am, of “next generation” this, “robust” that, “flexible” such and such, or “world class” stuff, or even “turnkey” thingy, then be sure to read this manifesto.
This short manifesto exposes the overused, mean nothing, catch phrases lots of marketers love to abuse.
His solution is simple, and should appeal to all marketer (yeah, right, one can only dream):
Whenever you set out to write something, you should be writing specifically for one or more of the buyers that you want to reach.
Surely, to do this, you don’t need any catch word, you don’t need any gobbledygook! ...
As a student of personal development, I know where I am going and what it will take to get there. My goal is enormous so my integrity must be enormous. My goal is powerful, so my thoughts must be powerful, ...
Here’s a new edition of 5 on the 5th, a highlight of the best, but off-topic submissions to the HomeBusiness Carnival.
Susan reignites the debate on Full vs. Partial feeds. No questions for me, the debate is settled, unless you have something I can’t live without, then you may get away with partial feeds, otherwise, you won’t last very long in my feed list. 3 strikes and you are out! That is, 3 excerpts that don’t grab my attention, and BAM!, you are out. In fact, I only about 1% of my hundreds of feeds have made the cut.
The 18th edition of the Home Business Carnival is now up at HomeBusinessWiz. Barbra did a great job at putting the best contributions together in an interesting format. Way to go, Barbra!
Next week, the Carnival is back here, at Start a Side Business. The theme for this edition: Downside of working from home, and what to do about it. I look forward to receiving your contributions!
Here’s this past month highlight of the best contributions to the Home Business Carnival that I could not fit in the weekly theme. Here’s the third edition on 5 on the 5th.
Go to Nordstrom. Buy something. Watch how you’re treated. Then, go to Macy’s. Do the same thing. Witness the difference. Apply that lesson in whatever way you can to your own customer service.
