As part of your marketing efforts, be sure to offer discounts and sales. People love them and it’s a great way to create cash flow. You can use incentives to entice new people to try your services/products. Sales are also a powerful tool to encourage past customers to come back to your company if they’ve drifted away.
Here are some pointers to help you with your sales:
1. Offer a trial discount: If you want to get people to try a program or product you are launching, you can have a pre-release sale or a trial membership like I offered for my Maven Success Circle. You can also offer an early-bird discount for a seminar or workshop.
2. Create pre-launch sales excitement: For the best example of this, review the buzz that was created around the newest versions of the iPhone and the iPod. Steve Jobs is a master. You ...
Ok Future Mr. President McCain or Obama, we’re watching you. And your body language says a lot about the type of person we are electing. Body language is critical to the way in which we market ourselves. Human beings are constantly taking cues from one another’s tone, expressions, and body language.
Which brings me to Man Hugs. The hug is muscling its way into the culture of the American male. You can read more about the Art of the Man Hug on a post I wrote last year: Males Learn the Art of the Man Hug
And then I saw some man hugging going on with our presidential candidates. I’m curious to know your thoughts on what their body language says about Obama and McCain. What do you think of how they hug and who they hug?
There’s a whole lotta political lovin’ going on. Check out these images:
Do you ever sit down to write your next ezine article or blog post and find yourself utterly and completely stumped? You have plenty of expertise in your field. And, you can always find things to say to your clients. But there is something about sitting down to create new content that can leave us at a complete loss of what to write.
Here are 7 tips to relight your creative spark and allow you to easily create content:
1. Answer a question. Pick a question that your clients frequently ask. Answer the question in a short article. You can keep a running list of FAQs and refer to this whenever you get stumped. The great thing about answering ...
I’m pregnant! This is our first child. Nathan and I are both tickled about becoming parents. I am having my baby shower next weekend with lots of great women friends to support me. Nathan is inviting a bunch of his biking friends up for Labor Day weekend for a pre-baby hard-core cycling weekend.
Our son (yes, it’s a boy - we saw the parts on the ultrasound) is due on October 17th. I have been slowly setting up the nursery with lots of cool wall hangings and I even painted a crazy cat picture for him. I’ve also been doing a lot of strategic thinking about how this baby will affect my businesses and family dynamic. I’ll be sharing more of my process in future issues.
A couple of days ago, Ian Chapman wrote a post on Facebook that I found intriguing. He starts it off:
At The Cutting Edge I think one of the greatest things about facebook is how quickly you can discover the people who are at the cutting edge and leading the way in the world of Web 2.0. You can instantly have access to their wisdom and experience through their profile, fan page and blogs and begin to develop a real relationship through the communication channels that are available.
The Aztec Warrior Queen
Yesterday I was accepted as a friend by Nancy Marmolejo, She came highly recommended from a number of my Facebook friends. I found a treasure ...
I am very excited about my upcoming teleseminar, “New Marketing Secrets to Accelerate Your Business Success”!
For those of you who know me, you understand how passionate I am about marketing and helping entrepreneurs attain a new level of success. If you don’t know me, well then…I look forward to learning more about your business and marketing goals!
In this call, I’m going to be giving out some juicy info! I am also celebrating the launch of my best-selling Maven Marketing System. I’ve spent the last year expanding it from 175 to 300 pages! It’s a very cool program.
People don’t buy things. They buy solutions to problems; they want to fulfill a desire or meet a need. To market your business effectively, you have to KNOW your target audience and what problems they face. In your marketing efforts - whether written, online, or in person - you should be able to provide your audience with a solution that is specific and directly benefits them…AND you should care about their problem. Examples of powerful motivators include making money, saving money, having more time, reducing effort, decreasing stress, increasing comfort, good health, being fit, losing weight, romance, and praise.
So, what are your customers trying to figure out, overcome, fix, heal, or prevent? What is their biggest concern on a daily basis? How are they feeling about their problem? And what unique solution do you provide to their problem? Don’t get sidetracked by describing your service or product - stay focused on solving ...
There are two common business problems that entrepreneurs often face.
The first is that they don’t have enough clients - they are struggling to keep their sales pipeline full. Often they are so busy one month that they don’t take the time to market themselves and as a result, their business declines drastically. This feast or famine cycle is one of the primary reasons why people don’t enjoy having their own business. It’s exhausting!
The second problem is one of capacity. In this situation, an entrepreneur has a steady stream of business but feels overwhelmed, exhausted, and stressed. You are trying to do everything on your own and there are many things that slip through the cracks. It’s a constant juggling act.
If you fall into either one of these scenarios, rest assured that you are not alone. There are many entrepreneurs who are in the same boat. The good news is ...
Mindset is as big of a factor in your business success as anything else that you are doing to grow your company. Every successful person will agree. Unfortunately, I work with a number of clients who have what I call a “scarcity mentality.” This is an underlying belief system that is undermining your success. I encourage you to start to examine your own beliefs about success and financial freedom.
Here are some scarcity beliefs that may be holding you back:
I am scared of not having enough business or income.
I think people might take advantage of me.
I can’t charge very much because I won’t get business.
I don’t have enough customers.
Marketing my business too much is “bad” or “pushy.”
I have to struggle because I work for myself.
There isn’t enough business to go around for my competitors and me.
